Are you interested in joining the
Baja Wild Encounters team?
Marketing Manager -
Content, Social Media, Email & Blog
Are you ready to join an exciting journey with an ethical adventure company that specialises in wildlife encounters? If you have a passion for ethical wildlife interactions, creative storytelling, and a commitment to sustainability, we’d love to welcome you to our team.
We are seeking a Marketing Manager who can take charge of our digital presence and turn our incredible wildlife experiences into irresistible reasons for people to join our expeditions. The role is split into four tiers of responsibility, starting with hands-on content editing and expanding into full-scale marketing strategy and execution.
About Us
We’re a fun, easy-going wildlife adventure company that thrives on creating unforgettable experiences centred around marine life. Check us out on Instagram @BajaWildEncounters to see for yourself. Our core values encompass ethical practices when engaging with wild animals, and we pride ourselves on collaborating with local communities to ensure our visits leave a positive impact.
As we continue to grow, we’re looking for someone who shares our enthusiasm for responsible travel and can help us inspire our audience to explore the natural world with us.
About the Role
This role will combine creativity, strategy, and organisation. You will be responsible for digging into our library of wildlife footage, selecting the most powerful and exciting moments, and transforming them into captivating content that drives bookings. You’ll also engage with our audience, run email campaigns, and create SEO-friendly blogs that boost visibility.
Responsibilities
Tier 1: Content Creation & Scheduling
Independently review and sift through our full library of raw footage to identify the most exciting, high-impact moments that will resonate with our audience.
Edit those moments into polished posts for Instagram, Facebook, TikTok, and YouTube (minimum 4 posts per week, mix of reels and carousels).
Develop visually appealing, story-driven Instagram and TikTok stories every 1–2 days, designed to excite viewers and make them want to join our expeditions.
Plan posts based on our expedition calendar, ensuring marketing aligns with upcoming trips and seasonal highlights (“hit when the iron is hot”).
Maintain a yearly marketing content schedule to maximise bookings and build anticipation.
Tier 2: Social Management & Engagement
Monitor and respond to comments and messages, engaging with our audience in a friendly, knowledgeable, and helpful way.
Implement tools like ManyChat to set up automated responses and nurture potential customers.
Build rapport with past and potential guests to create lasting relationships.
Influencer & High-Profile Engagement – Build relationships with major accounts to encourage shares and explore collaborations with big names aligned to our brand.
Tier 3: Email Marketing
Create and send monthly email newsletters and additional ad-hoc campaigns for special offers, exciting sightings, or urgent trip updates.
Write engaging, brand-aligned copy that inspires bookings and keeps our audience connected.
Tier 4: Blog & SEO
Write regular blogs to boost SEO, focusing on wildlife, conservation, ethical tourism, and insider expedition tips.
Optimise blog content with keywords, formatting, and links to improve search rankings and website traffic.
Ideal Skills & Experience
Video Editing Expertise – Proficiency with editing software, colour grading (especially underwater), and storytelling through visuals.
Content Selection Skills – Ability to quickly scan through large amounts of raw footage and spot the key moments that will capture attention.
Social Media Savvy – Proven ability to grow and manage accounts, especially Instagram, TikTok, Facebook, and YouTube.
Copywriting Skills – Ability to write captivating captions, blog articles, and email campaigns that align with our tone.
Marketing Strategy – Experience planning content around seasonal opportunities, events, and business goals.
Attention to Detail – Every post should be polished, visually appealing, and consistent with our brand.
Wildlife Knowledge – A passion for wildlife, the ocean, and ethical travel is a big plus.
What We’re Looking For
Examples of your work – reels, carousels, stories, and emails/blogs you’ve created.
A style that blends cinematic beauty with authentic storytelling and humour! Think seamless transitions, underwater colour grading, and dynamic storytelling:
Commitment to delivering high-quality, consistent content.
A willingness and ability to dig through footage to find the golden moments—we will not be pre-selecting clips for you - raw videos are uploaded after tours each day.
Compensation
Starting salary:
Tier 1: $500 USD/month
Each additional tier: +$100 USD/month
Total starting: $800 USD/month, with potential increases based on performance.
Remote-friendly: Flexible hours as long as deadlines are met (we upload footage to the cloud).
Perks: Unlimited day trips and access to gear (kayak, snorkel, speargun, etc.) if based nearby. Expedition spots available subject to space.
Why Join Us?
This is your chance to merge your marketing talent with a mission that matters—showcasing the natural world, supporting conservation, and creating adventures people will never forget. You won’t just be a content creator—you’ll be the storyteller who inspires people from all over the world to join us in the wild and encounter animals in an ethical way.
How to Apply
Review our website and social channels to understand our brand and tone.
Fill out the application form with your details, portfolio, and social media links.
If you’re eager to showcase your skills and stand out, please download the raw videos from this link and create an example post. Choose any video(s) you like, identify the most engaging moments, and edit them into a captivating post(s). This is your chance to demonstrate your creativity, editing style, and ability to tell a compelling story. Remember the examples we gave above! You can then upload the video to the form below or to the cloud and send us the link in the form below.
*We will not use the footage that you create for our social media, the video is purely for our viewing purposes to see your skillset.
If you have any questions please feel free to send us a whatsapp message on +52 612 213 4372 or email info@bajawildencounters.com
We look forward to seeing your creativity and hopefully welcoming you to our team!
